The Tinder of shopping? New app learns your favourite styles, colours and prints... then sends fashion recommendations straight to your phone or smartwatch
- New fashion app The WantList allows you to shop across brands
- Net-a-Porter, ASOS, TopShop and House of Fraser fashion all available
- Remembers your fashion choices to help suggest similar products
- Launched five days ago and has already had 50,000 swipes
- Works across devices - browse on phone or watch then buy on your laptop
If
you thought it was just your best friend who knew your style down to a
'T', you'll be glad to know the she can now be replaced as your fashion
adviser with your phone or watch.
New
fashion app, The WantList, scans the clothes you like from a wide
variety of retailers and remembers your taste according to the cut,
length, colour and even the design of the print.
Designed
with the Apple Watch in mind, the design is very simple: If you like an
item, you swipe right to keep it in your 'Want List', or if not, swipe
left to send it back into cyberspace.
Designed with the Apple Watch in mind,
The WantList is the latest shopping app to hit the market. If you like
an item, swipe right to keep it in your 'Want List', or if not, swipe
left to send it back into cyber space
Much
like the Net Set, a new Net-a-Porter offering launched by founder
Natalie Massenet, WantList hooks into our social media obsession and
allows users to follow other fashionable folk and snoop into their likes
and dislikes too.
But
whereas items on the Net Set come with a hefty price tag, the clever
WantList technology sorts through millions of pieces from different
online retailers to find the items likely to tickle shoppers' fancies
whatever their budget, and also gives users the chance to look for
cheaper or more upmarket alternatives by selecting 'luxe' or 'less'.
The
retailers vary from high-end sites such as Net-a-Porter, Sak’s,
MatchesFashion and Browns, though to House of Fraser and high street
brands like ASOS and TopShop.
The
app is the latest technology to jump on the trend for 'snack shopping' -
dipping into shopping apps at any given opportunity - and since
launching five days ago it has already received 50,000 swipes.
The app scans the clothes you like
from a wide variety of retailers and remembers your taste according to
the cut, length, colour and even the design of the print
Shannon
Edwards, CEO of Styloko, which created the app, says: 'The reality of
our modern lives is that we are now on mobile for more than half of our
days.
'So
a mobile experience needs to reflect our on-the-go lifestyle and The
WantList does this with a simple interface, intuitive format, and the
ability to save products to consider later.'
The shopping interface is certainly shrinking but research shows that
more women still prefer shopping on their desktop, so Styloko have
created a log on that works across devices.
This
means any searches and saves made on an iPhone will appear on the
laptop too, ready for a shopper to pick sizes at the checkout too.
Although we're becoming
a nation of snack shoppers - dipping into our shopping apps at any
given opportunity - women still prefer to purchase on their desktop
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